TELUS She CAN Coach is a national coach recruitment, development, and training project designed for women to address the challenges they face regarding soccer participation.
RECRUIT
This program differs from a typical mentorship program as it involves recruitment, training, and development. It aims to recruit and support new, entry-level coaches beginning their Canada Soccer Grassroots Coach Education.
DEVELOP
Diverse women leaders in sport are critical in creating a welcoming and safe space for girls in sport. This project will strive to support and advance gender equity in soccer by reducing the barriers of entry for women to coach, with the hope that this will increase the registration of women and girls and help to balance the gender gap in participation.
INSPIRE
We aim to increase the number of women coaches and encourage more girls to engage in the sport.
“The enthusiastic participation and impactful experiences from Year 1 have set a strong foundation for further expansion. We are excited to extend our reach to new provinces while continuing to foster a supportive and inclusive environment for women. This initiative is a testament to our commitment to advancing gender equity in soccer and empowering women coaches across the country.” – Sara McConaghy, Director, Community and Fund Development
2024-25 TELUS SHE CAN COACH CLUB PARTICIPANTS:
50 clubs from British Columbia, Manitoba, Ontario, Alberta, and Nova Scotia have been selected as participants in Year 2 of the TELUS She CAN Coach program.
| Alberta | Airdrie & District Soccer Association | Big Country Soccer Association | BTB Soccer Club | Calgary Blizzard Soccer Club | Calgary Foothills SC | Calgary Rangers Soccer Club | Calgary South West United | Calgary Villains FC | Chinooks Soccer | McKenzie United Soccer Club | North Calgary Football Club | Sherwood Park District Soccer Association (Phoenix FC) | Southwest United Edmonton | St. Albert Impact | West Hills United Soccer Club |
| British Columbia | Abbotsford Soccer Association Alberni Athletics Soccer Club | Coastal FC | Coquitlam Metro-Ford Soccer Club | Gorge Soccer Association | Nanaimo United FC | North Shore Girls Soccer Club | Port Moody SC | Surrey Football Club | Surrey United Soccer Club | Vancouver Athletic FC | West Vancouver FC |
| Manitoba | Morden Minor Soccer Association | St. Charles Soccer Association |
| Ontario | Flamborough Dundas Soccer Club | Gloucester Dragons Soccer Club | Kitchener SC | Mount Hamilton Youth Soccer Club | Nepean Hotspurs Soccer Club | North Durham United FC | NorWest Optimist Soccer Club | Oakville Soccer Club | Pickering Football Club | Richmond Hill Soccer Club | Vaughan Soccer Club | West Ottawa Soccer Club | Whitby FC |
| Nova Scotia | Barrington Area Soccer Association | Cape Breton FC | Fundy Youth Soccer Club | Halifax City Soccer Club | Halifax Dunbrack Soccer Club | Suburban Football Cub | United DFC | Valley United Soccer Club |
Women in Alberta, British Columbia, Manitoba, Ontario, and Nova Scotia interested in beginning or advancing their Grassroots Coach Education are encouraged to contact participating clubs in their region for more information.
For more information about TELUS She CAN Coach, check out the Program Guide.
More details regarding Year 3 of the Program will be shared by July 2025.
Gender Equity is the process of allocating resources, programs, and decision making fairly to all genders without any discrimination on the basis of gender, and addressing any imbalances in the benefits available to people of different genders. – Canadian Women in Sport (CWS)
Telus She CAN Coach is part of Canada Soccer’s women’s and girls’ development strategy. The purpose of Telus She CAN Coach to recruit and support new and beginner-level coaches. Future phases will aim to offer ongoing support and networking opportunities for existing women coaches, providing coach development opportunities beyond grassroots education.
Canada Soccer acknowledges women coaches across the country who are actively working towards narrowing the gender equity gap in soccer. Through their valuable contributions to the sport, they act as inspiring role models for girls in soccer and aspiring women coaches.
Canada Soccer also acknowledges other organizations and initiatives nationwide that offer exceptional opportunities for women coaches.
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