TELUS She CAN Coach is a national coach recruitment, development, and training project designed for women to address the challenges they face regarding soccer participation.
As a club-based initiative, TELUS She CAN Coach engages and collaborates with community clubs across participating provinces to strengthen our game, aiming to close the gender gap in participation through increasing the number of women coaches at the Grassroots level.
RECRUIT
As a club-based initiative, TELUS She CAN Coach engages and collaborates with community clubs across participating provinces to strengthen our game, aiming to close the gender gap in participation through increasing the number of women coaches at the Grassroots level.
DEVELOP
Diverse women leaders in sport are critical in creating a welcoming and safe space for girls in sport. This project will strive to support and advance gender equity in soccer by reducing the barriers of entry for women to coach, with the hope that this will increase the registration of women and girls and help to balance the gender gap in participation.
INSPIRE
We aim to increase the number of women coaches and encourage more girls to engage in the sport.
“Year 2 proved that TELUS She CAN Coach drives real change by breaking down barriers and creating opportunities for women in coaching. As we enter Year 3, the program expands into Saskatchewan and Newfoundland & Labrador, while continuing in returning provinces. We are doubling down on what works: intentional recruitment, strong support networks, and targeted guidance to help coaches navigate the system with confidence.” – Sara McConaghy, Director, Community and Fund Development
Canada Soccer is proud to announce that Year 3 of TELUS She CAN Coach is returning to British Columbia, Ontario, and Manitoba, and expanding for the first time into Saskatchewan and Newfoundland & Labrador.
Application Process:
As TELUS She CAN Coach is a club-based initiative, community clubs in participating provinces of British Columbia, Saskatchewan, Manitoba, Ontario and Newfoundland & Labrador are invited to apply to participate in the program.
Community Clubs based in British Columbia, Manitoba and Ontario that participated in Year 2 are eligible to reapply for continued participation in Year 3.
Eligibility:
To be considered eligible, participating Club(s) must:
Application Window:
The club application window is open from September 2nd to September 30th, 2025, and will be accessible on the TELUS She CAN Coach webpage.
Club Selection:
While Canada Soccer aims to support all interested clubs, not all applicants will be selected to participate. Notification of application status will be communicated by October 17, 2025.
For more information about TELUS She CAN Coach, including the program outline and roles and responsibilities of participants, please refer to the Program Guide.
TELUS She CAN Coach is a flagship initiative within Canada Soccer’s Women and Girls strategic plan, which aims to remove barriers, create equitable pathways, and increase representation for women in all areas of the game. The program’s focus on intentional, women-led development environments directly supports the plan’s long-term vision to see more women leading on the field, on the sidelines, and in leadership roles across Canadian soccer.
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