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United Bid Committee: Hosting the 2026 FIFA World Cup™ could create more than $5 billion in economic activity for North America

Posted on 8 February 2018 in FIFA

Hosting the 2026 FIFA World Cup™ could generate more than $5 billion in short-term economic activity, including supporting approximately 40,000 jobs and more than $1 billion in incremental worker earnings across North America, according to a study done by The Boston Consulting Group (BCG), a l More

New North American survey shows broad support for United Bid to host 2026 FIFA World Cup™

Posted on 24 October 2017 in FIFA

As Bid Moves into New Phase, more than Three Quarters of North Americans are in Favour of Hosting the 2026 FIFA World Cup™ More

United Bid Committee moves into next stage of bid process for 2026 FIFA World Cup™

Posted on 4 October 2017 in FIFA

The 32 Cities across Canada, Mexico and the United States that could serve as Official Host Cities now begin process of finalizing hosting documents. More

United Bid Committee moves into next stage of bid process for 2026 FIFA World Cup™

Posted on 4 October 2017 in FIFA

The 32 Cities across Canada, Mexico and the United States that could serve as Official Host Cities now begin process of finalizing hosting documents. More

41 CITIES ACROSS CANADA, MEXICO AND UNITED STATES SUBMIT BIDS TO SERVE AS HOST CITIES IN UNITED BID FOR 2026 FIFA WORLD CUP™

Posted on 7 September 2017 in FIFA

United Bid Committee Will Review Bids and Release City Shortlist Later this Fall More

Three Nations, 41 Cities: A Look at the United Bid's Potential Hosts

Posted on 7 September 2017 in FIFA

Fourty-one cities are taking the next step towards being a part of the 2026 FIFA World Cup™ by submitting their bids to become Official Host Cities. The candidate cities span diverse geography across three North American nations, and are united in their commitment to the sport and its futu More

United Bid Committee Commences Outreach for Potential Official Host Cities in Bid for 2026 FIFA World Cup™

Posted on 15 August 2017 in FIFA

44 Cities and 49 Stadiums Across Canada, Mexico and USA Approached to Become Official Host Cities More

United Bid of Canada, Mexico and the United States to Compete Against Morocco for Right to Host the 2026 FIFA World Cup™

Posted on 11 August 2017 in FIFA

United Bid Committee Continues to Prepare Official Hosting Proposal to Submit to FIFA by March of 2018 More

Carlos Bocanegra, Julie Foudy and Ed Foster-Simeon join Board of Directors for the United Bid Committee of Canada, Mexico and United States

Posted on 3 August 2017 in FIFA

Trio Adds Wealth of Experience to the Effort to Bring FIFA World Cup™ to North America in 2026 More

Robert Kraft Named Honourary Chairman of the Board for the United Bid Committee of Canada, Mexico and United States

Posted on 19 July 2017 in FIFA

Kraft Joins Board of Directors and Will Be Part of the Bid to Bring FIFA World Cup™ to North America in 2026 More

Canada, Mexico and United States form United Bid Committee to compete to host 2026 FIFA World Cup

Posted on 6 July 2017 in FIFA

Board of Directors Named as Bid Process Begins to Bring FIFA World Cup to North America More

Timetable set for 2026 FIFA World Cup™ bid process

Posted on 10 May 2017 in FIFA

The historic unified bid represents the first time that three nations would jointly host a FIFA competition More

2026 FIFA World Cup™: Canada, USA and Mexico declare intention to submit unified bid

Posted on 10 April 2017 in FIFA

The historic unified bid would represent the first time that three nations would jointly host a FIFA competition More

Canada, USA and Mexico to make historic announcement

Posted on 8 April 2017 in FIFA

10 April at 14.00 ET in New York City More

Olympic Bronze Medalist Karina LeBlanc in Saskatoon for FIFA Live Your Goals Festival

Posted on 3 December 2016 in FIFA

#LiveYourGoals More

FIFA Live Your Goals Festival in Saskatoon with appearance by Karina LeBlanc

Posted on 17 November 2016 in FIFA

#LiveYourGoals More

Canada Soccer congratulates FIFA Medical Centres of Excellence at McGill University, University of British Columbia

Posted on 1 September 2016 in FIFA

Inauguration ceremonies More

Retired Canadian player Karina LeBlanc attends first session of FIFA’s Female Leadership Development Programme

Posted on 10 June 2016 in FIFA

Karina LeBlanc joined other female soccer leaders at FIFA Headquarters in Zurich More

FIFA Congress approves landmark reforms

Posted on 26 February 2016 in FIFA

FIFA’s member associations have approved a package of landmark reforms. More

Canada Soccer supports Infantino bid for FIFA Presidency

Posted on 25 February 2016 in FIFA

Canada Soccer Board of Directors has voted unanimously to cast their ballot for Gianni Infantino. More

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Hosting the 2026 FIFA World Cup™ could generate more than $5 billion in short-term economic activity, including supporting approximately 40,000 jobs and more than $1 billion in incremental worker earnings across North America, according to a study done by The Boston Consulting Group (BCG), a leading global management consulting firm. Canada, Mexico and the United States are bidding to host the 48-team tournament in 2026, which will be the largest in FIFA World Cup™ history. The overall net benefit to the region would be $3 – $4 billion.
 
The study further estimates that individual host cities could expect to see approximately $160 - $620 million in incremental economic activity. That translates to a net benefit of approximately $90 - $480 million per city after accounting for potential public costs.
 
“One of the strongest arguments in favor of the United Bid is the certainty that we provide to FIFA and its Member Associations” said Peter Montopoli, Canada Bid Director and General Secretary of Canada Soccer. As this study demonstrates, our hosting of the first ever 48-team FIFA World Cup™ will yield benefits to all three of our nations, and the global soccer community. United, AS ONE, our three nations’ collaboration for the continued growth of the world’s game demonstrates the strength of our united effort.”
 
“Together, the United 2026 bid represents the largest commercial market in the world, offering the opportunity for substantial economic and social benefit for our host cities and for FIFA, providing the stability needed to propel global football forward for years to come,” said Yon De Luisa, Mexico’s Bid Director. “Hosting a truly United Bid will give us an opportunity to make FIFA’s new vision come alive and will help harness the economic power of the North American market to promote, enhance and enrich the game we all love.”
 
“United 2026 offers existing modern stadia, with experienced management teams in each of our proposed host cities and existing modern accommodation and integrated transport systems throughout our host cities,” said John Kristick, Executive Director of the United Bid Committee. “Our legacy is already in the ground, working, not on the drawing board giving our host cities and FIFA a level of certainty not seen in previous FIFA World Cups™ and allowing us to focus hosting the best event for the prosperity of FIFA.”
 
“Our assessment found that if the United Bid Committee is successful in its bid to host the 2026 FIFA World Cup™, it could generate significant short-term economic activity and numerous other benefits across Canada, Mexico, and the United States,” said Cliff Grevler, Senior Partner at BCG.”
 
The variation in impact among the candidate host cities in Canada, Mexico, and the United States is the result of differences in the number of matches hosted, venue capacity, current levels of tourism, cost of living, city population, and geographic size. In its analysis, BCG built projections for seven distinct clusters of candidate cities, drawing on benchmarks, expert interviews, third-party research, and its own experience working with other sports organizations.
 
In conducting the study, BCG sought to isolate the effects of the FIFA World Cup™ from economic activity that would happen anyway, such as ongoing infrastructure improvements and regular international tourism. The assessment also incorporates the ripple effects of new direct spending in order to project total impact.
 
A unique feature of the United Bid is that the three countries are relying on pre-built infrastructure that significantly reduces the cost of hosting and is a key enabler of the projected net economic benefit for host countries.
 
The economic impact, earnings, and employment figures included in the study are assumed to occur in 2026. These numbers do not incorporate additional expenditures and impacts that would occur in the years leading up to the tournament, as the official host cities and local organizing committees prepare for the event. The analysis also presents its data across all three host nations based on today’s U.S. dollar, but an expected annual inflation rate could be applied to all figures.
 
Beyond the near-term economic impact, hosting the FIFA World Cup™ would bring significant, longer-term economic benefits, which BCG analyzed as part of the study. For example, host cities and countries would profit from global media exposure, boosting long-term tourism by raising the profile of host cities.
 
In addition, hosting would bring social benefits to the region, including a measureable “feel-good” effect on residents, 77% of whom already support hosting, according to an Ipsos survey in October 2017. Additional social benefits could include improved global perception of hosts and improved diplomatic relations within North America, noted BCG.
 
Canada, Mexico, and the United States will be making history if chosen to cohost the 2026 FIFA World Cup™, representing the first time that matches have been hosted in three different nations. The 2026 games will already be charting unprecedented territory, as FIFA has announced an expanded format for the event: the number of matches will increase from 64 to 80 and the number of qualifying teams will grow from 32 to 48. Morocco is the only other nation that has formally declared its intention to submit a bid.
 
About the United Bid Committee
The United Bid Committee was created by the National Federations of Canada, Mexico and the United States to manage the bidding process for the 2026 FIFA World Cup™. The United Bid Committee is comprised of a Board of Directors that includes representatives of the three North American soccer federations.
 
About The Boston Consulting Group
The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.
 
About the 2026 FIFA World Cup™
The 2026 FIFA World Cup™ will be the first tournament with the expanded 48-team format and will require world-class facilities and infrastructure to ensure a successful tournament. The United Bid of Canada, Mexico and the United States is uniquely suited to accommodate FIFA’s high-level standards for hosting a FIFA World Cup™. If the United Bid is selected by FIFA as the host for the 2026 FIFA World Cup™, at least 12 cities will be selected as venues for games. Canada, Mexico and the United States also have a long and successful history as hosts - 13 FIFA events, including 3 World Cups have been hosted by Canada, Mexico and the United States, five of which set attendance records.

A new survey of adults in Canada, Mexico, and the United States confirms broad support for a United Bid to host the 2026 FIFA World Cup™. The survey found that 77 percent of North American residents are in favour of hosting the first-ever 48-team FIFA World Cup™, and 81 percent of respondents across the three countries agreed that hosting the tournament would be good for their specific country. With more than eight years until the event would take place, nearly six in 10 of those surveyed say they would be interested in attending FIFA World Cup™ matches if the games were played near where they live or work.
 
The survey was conducted by the international polling firm Ipsos and covered approximately 1,000 adults in each country. The full results of the survey, which were weighted to the North American population to not over represent Mexico, can be found here.
 
“Soccer’s reach and popularity have grown dramatically across North America, and this survey shows the potential for our region and for our sport to host the 2026 FIFA World Cup™  and make a huge contribution to the sport and its fans, here and around the world,” said Sunil Gulati, U.S. Soccer President and Chairman of the United Bid Committee. “To see this level of support, more than eight years before kickoff, demonstrates how deeply rooted soccer is across North America and what the success of the United Bid could mean for the sport’s growth in North America.”
 
“Like our partners in Mexico and the United States, Canada has a history of hosting FIFA World Cups and welcoming the world to our country in celebration of soccer and community,” said Steven Reed, Canada Soccer President and United Bid Committee Board Member. “We’ve seen diverse and wide support for hosting the tournament and view this as an opportunity to grow the game, expand Canada’s positive image in the world, and do a great deal for our country’s and region’s economies. Soccer’s future in Canada is bright.”
 
“Soccer in Mexico is a religion,” said Decio De Maria, the President of the Mexican Football Federation. “The support Mexicans are showing for our united efforts is outmatched only by our passion for the game of soccer. We have in place the infrastructure and long history of hosting FIFA World Cup™ matches. There is no doubt that hosting with our partners in Canada and the United States will allow us to grow the game into new areas across Mexico and export the excitement and desire Mexican fans bring to the game of soccer.”
 
Additional results from the survey include:

  • Half of those who are supportive of the bid believe that co-hosting the games with their neighboring countries would boost the image of their nation around the world. In the United States and Canada, 53 percent of respondents said serving as stewards of the FIFA World Cup™ will help grow the game of soccer in their respective countries.
  • Some of the top reasons for hosting the FIFA World Cup™ in each country include the anticipated economic benefits hosting the tournament would bring to the region and the spread of a positive image of the country around the world.
  • Only 8 percent of those questioned are opposed to hosting the games, with those who do not follow the sport regularly especially likely to feel this way.  When told, however,  that a potential advantage of the United North American Bid is that no new stadiums will need to be built to host FIFA World Cup™ matches, dramatically reducing the financial burden on taxpayers or governments in Canada, Mexico and the United States, 79 percent said that fact makes them more supportive of hosting the tournament.

 
“These survey results demonstrate the strong support across all three countries to host the 2026 FIFA World Cup™ and reinforce that Canada is a leading soccer nation,” said Peter Montopoli, Canada Soccer General Secretary and Canada Bid Director for the United Bid Committee.  He added that “we will continue to work closely with our host city candidates to prepare a world class bid that will focus on how a North American bid will impact the growth of the game on our continent and around the world for players, fans and communities.”
 
“Our survey found strong support for hosting the 2026 FIFA World Cup™ across North America. Overwhelming majorities in each country are in favor of hosting the FIFA World Cup™ and believe that welcoming the world to Canada, Mexico and the United States will be a good thing not only for their countries, but also for the growth of the game of soccer in the region,” said Cliff Johnson, President of Ipsos North America. “The majority of people in North America support the United Bid because it will enhance their country’s image and economic standing. This support extends beyond so-called fans of the sport, demonstrating a broad sense that this United Bid will be good for the countries, region, and the game of soccer overall.”
 
Earlier this month, the United Bid Committee announced the 32 cities across North America that could serve as Official Host Cities for the 2026 FIFA World Cup™. The 32 host city candidates include four cities in Canada, three in Mexico and 25 in the United States. Each of the 32 cities that may be included in the final bid submitted to FIFA features existing or already planned stadiums, other key infrastructure, and reflect the vast geographic and cultural diversity of North America.
 
The list of potential host cities can be found here. The United Bid Committee also announced that it is exploring ways for additional cities to be included in the bid effort.
 
As the United Bid’s efforts move into the next phase following the release of FIFA’s official hosting requirements and paperwork, the Committee also announced that more than 750 people are involved in developing or supporting the United Bid Committee’s efforts in Canada, Mexico and the United States.
 

About the 2026 FIFA World Cup™
The 2026 FIFA World Cup™ will be the first tournament with the expanded 48-team format and will require world-class facilities and infrastructure to ensure a successful tournament. The United Bid of Canada, Mexico and the United States is uniquely suited to accommodate FIFA’s high-level standards for hosting a FIFA World Cup™. If the United Bid is selected by FIFA as the host for the 2026 FIFA World Cup™, at least 12 cities will be selected as venues for games. Canada, Mexico and the United States also have a long and successful history as hosts - 13 FIFA World Cups have been hosted in Canada, Mexico and the United States, five of which set attendance records.
 
About the Survey
These are the findings from a series of Ipsos polls conducted August 31 – September 1, 2017 in the U.S., September 14 - 19, 2017 in Mexico (please note that fieldwork ended prior to the Earthquake that struck Mexico 09/19/17), and September 19 - 21, 2017 in Canada on behalf of the United Bid Committee. For the survey, a sample of roughly n=1,000 adults ages 18 and over from each market was interviewed online, in English (U.S. and Canada), Spanish (Mexico), and French (Canada). The total sample was weighted to be appropriately representative of the three countries. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ± 2.0 percentage points for all respondents surveyed, and ± 3.5 percentage points within each country.

The United Bid Committee announced today the 32 cities across North America that could serve as Official Host Cities for the 2026 FIFA World Cup™. The 32 potential host cities include four cities in Canada, three in Mexico and 25 cities in the United States. The full list of cities is included below. The United Bid Committee also confirmed it will continue engaging with non-host cities in the further development of the united hosting concept.
 
“Having hosted every FIFA competition other than the FIFA World Cup™, Canada has built a strong foundation across the country from which we can now draw on as a member of the United 2026 bid,” said Steven Reed, United 2026 Board Member and Canada Soccer President.  “Canada has proven itself to be a soccer nation and we are confident Canadians will come together to show, once again, the wonderful Canadian hospitality that has helped make each of our previous FIFA tournaments successful.”
 
During the next stage of the bid process, the United Bid Committee will integrate the 32 potential host cities into the united bid strategy and vision, as well as work with local officials to finalize the hosting documents required by FIFA. Representatives from the 32 potential host cities will travel to Houston, TX during the week of November 13th for a working session with the United Bid Committee team.
 
“The four Canadian cities, along with the 28 cities in Mexico and the United States, selected for the United 2026 Bid demonstrate the strength of a North American bid, with world-class facilities across three nations,” said Peter Montopoli, Canada Bid Director and Canada Soccer General Secretary.  “The response from Canadian cities has been impressive and we are looking forward to working with our partners across the country as we move through the bid process to ensure as many Canadian cities are involved as possible.  Once again, Canadians have shown support for soccer in this country and the desire to welcome soccer fans from around the world.”
 
The Official Host City selection process takes into account various factors such as city profile, stadium and support facilities (training sites, hotels) and services (e.g., transportation). The United Bid Committee also looked at ways each city could contribute to a united hosting strategy for the 2026 FIFA World Cup™ including their contribution to the sport's development and the United Bid’s vision – not only during the tournament, but in the eight-year build up and the social, economic, and environmental legacy. 
 
Each of the 32 potential host cities features existing or already planned stadiums and other world-class infrastructure, meeting or exceeding the requirements outlined by FIFA. Additionally, the potential host cities reflect the vast geographic and cultural diversity of North America and share a commitment to using the once-in-a-generation opportunity of hosting the FIFA World Cup™ to welcome, entertain, inspire and empower the next generation of players and fans as never before.
 
The United Bid Committee will also continue engaging with the nine cities that are not advancing to the next stage of the candidate host city process. Those cities, along with others, are being considered as possible locations for Team Base Camps or other competition-related events leading up to the 2026 FIFA World Cup™. Further, if entrusted with the 2026 FIFA World Cup™, the United Bid Committee plans to work closely with FIFA to explore ways to extend the plans for fan engagement to include all communities across the three host countries – and is already encouraging business and civic leaders, fans, and others to contribute their new and innovative ideas to be integrated into the United Bid’s hosting concept.
 

Canada (4) United States (25)  
    Los Angeles, California
Edmonton, Alberta Atlanta, Georgia Miami, Florida
Montréal, Québec Baltimore, Maryland Minneapolis, Minnesota
Toronto, Ontario Boston, Massachusetts Nashville, Tennessee
Vancouver, British Columbia Charlotte, North Carolina New York, New York
  Cincinnati, Ohio Orlando, Florida
Mexico (3) Chicago, Illinois Philadelphia, Pennsylvania
  Dallas, Texas Phoenix, Arizona
Guadalajara, Jalisco Denver, Colorado Salt Lake City, Utah
Mexico City, Mexico Detroit, Michigan San Francisco Bay Area, California
Monterrey, Nuevo León Houston, Texas Seattle, Washington
  Kansas City, Missouri Tampa, Florida
  Las Vegas, Nevada Washington, DC


 
The following cities were not selected as host city candidates to be included as part of the United Bid: Birmingham, Alabama; Cleveland, Ohio; Indianapolis, Indiana; Jacksonville, Florida; New Orleans, Louisiana; Ottawa, Ontario; Pittsburgh, Pennsylvania; Regina, Saskatchewan; and San Antonio, Texas.
 
About The 2026 FIFA World Cup™
The 2026 FIFA World Cup™ will be the first tournament with the expanded 48-team format and will require world-class facilities and infrastructure to ensure a successful tournament. The United Bid of Canada, Mexico and the United States is uniquely suited to accommodate FIFA’s high-level standards for hosting a FIFA World Cup™. If the United Bid is selected by FIFA as the host for the 2026 FIFA World Cup™, at least 12 cities will be selected as venues for games. Canada, Mexico and the United States also have a long and successful history as hosts - 13 FIFA World Cups have been hosted Canada, Mexico and the United States, five of which set attendance records.

 

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