Canada Soccer

Canada Soccer supports a multi-sport approach to physical literacy

Posted on 16 April 2018 in Sponsors & Partnerships

Canada Soccer has partnered on a new parent education campaign promoting a multi-sport approach for children. Built around a captivating video PSA and a companion website it features elite Canadian athletes who support the multi-sport approach.

Funded by the Canadian Olympic Committee, the video and website are the product of a unique collaboration between Canada Soccer and multiple sport partners including Baseball Canada, Canada Basketball, Hockey Canada, and Active for Life.

The goal of the initiative is to convince parents to encourage their children to participate in a variety of sports and physical activities and thereby avoid specializing too early in one sport. Research suggests that playing a variety of sports and physical activities in childhood leads to better skill development, less injury, less burnout, and less dropout in the long term.

“Canada Soccer supports the multi-sport method and its place in long-term athlete development,” says Canada Soccer Director of Development Jason deVos. “A well-rounded experience in sport has been proven to lead to higher physical literacy and sustained involvement in physical activity over early specialization.”

To demonstrate the strength of a multi-sport approach, the PSA shows athletes world-class athletes like Men’s National Team player Nik Ledgerwood along with Marie-Philip Poulin (Hockey Canada), Mike Soroka (Baseball Canada), and Miah-Marie Langlois (Canada Basketball) performing tricks and skills from sports other than their specialized sport.


“The research shows that specializing too early in one sport frequently leads to children getting injured and burning out, and some start to quit sport altogether,” says Richard Monette, Managing Director at Active for Life. “There is growing evidence that kids who play multiple sports through childhood and adolescence tend to stay active longer, and more of them go further in competitive sport.”

The campaign website references leading studies and expert statements on the importance of multi-sport, including the consensus statement of the American Orthopaedic Society for Sports Medicine.

About Active for Life:
Active for Life is a Canadian not-for-profit initiative founded by B2ten in 2012 to help parents give their children the right start in life through the development of physical literacy. provides parents, educators, and coaches with fun activities, engaging articles, and free resources to get kids active so they develop fundamental movement skills and confidence.

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